I was at a seminar yesterday with other attendees from various companies. Of course, introducing myself as a Microsoft employee, and compounded by the fact that the two instructors had worked with Microsoft in consulting capacities, I was automatically approached as an individual representative of the whole company. In this way, any reference that was made to Microsoft was addressed to me as if it was something personal. One of the instructors at one point asked my permission to tell a story about Microsoft that had nothing to do with me.

With this kind of response, which is just as true today as it was twenty years ago, I wondered if the same thing would happen if I was an employee of, say, Boeing. That is, would people expect me to be answerable or responsible for their experiences with a 737 in the same way they do about their experiences with a Windows PC? It didn't seem like it.

What I realized is that people approach Microsoft employees more personally because their own relationship to Microsoft is essentially a personal one--personal, daily, and often for-much-of-the-day interaction with a Windows computer of some kind. Their interaction with most other things, like a Boeing 737, is much more sporadic and much less personal (the airline owns and operates the airplane). And so the tendency is to then project that intimacy with one's computer--more speciifcally, the software--to a personal representative of the company that makes it.

It's also that 90% of computer users are on Windows, so any group that contains professionals--which are the kinds of people you meet in such seminars contains probably 90% Microsoft customers. And those who aren't probably have a strong opinion as to why, because of their intimate relationship with another computer system.

I have a hard time thinking of any other technological relationship that gets projected in this way. With automobiles, there is much more of a mixture--many manufacturers, many different models, so a representative from, say, Chevrolet, wouldn't have the same experience unless they were specifically attending a meeting of Chevrolet owners.

Personally, I'm not bothered by how people respond to learning that I'm employed by Microsoft. I'm not in the least way shamed by the relationship and, in fact, deeply honor it. Indeed, when I attend such seminars and hear some of what people experience in other workplaces, I'm increasingly grateful for the fabulous environment in which I'm blessed to spend my professional hours.

After publishing Mystic Microsoft in 2007 I gave a couple of interviews that are available online.

7/15/2007: Appeared as a guest on Pathways, a show on the public radio station KBOO in Portland, OR. Available as audio.

11/26/2008: Appeared on Present! with Mel van Dusen on KMTV in Mountain View, CA. Video on YouTube.

Written June 30^th, 2009

This is meant to be an insert within a forthcoming "What Exactly Does One Do With 'Oslo'?" article; originally it was part of that piece but tended to make the whole thing somewhat lengthy!

Some of you may remember the work I did in my "version 1.0" career at Microsoft, which spanned the years between 1990 and 1996. During most of that time I worked as a software engineer in the Developer Relations Group (which eventually turned into Developer & Platform Evangelism) with the purpose of helping developers outside of Microsoft understand and apply our technologies. In this capacity I ended up as the industry expert on the OLE and COM technologies. This put me on stage at many developer conferences and saw the publication of Inside OLE 2 (1993) and Inside OLE 2^nd Edition (1995).

At that time, the focus was pretty much on desktop applications; client-server applications were really just starting to hit the mainstream, including web applications. And that was the very point at which I retired from the high-tech scene altogether. (For the complete story of my first career, which many people tell me isn't actually boring at all, see my book, Mystic Microsoft.)

Thus I completely missed out on the evolution of Microsoft's component technologies beyond the desktop. While people like my friend Don Box were circling the globe talking about DCOM, .NET, and all kinds of new middle-tier and enterprise-level stuff like Microsoft Transaction Server, App Server, BizTalk Server, and what have you, I was off doing completely different things (see www.kraigbrockschmidt.com). To what extent I fiddled with technology, it was pretty much still limited to client apps, managing a few Access databases, and putting together some simple websites. What I learned of .NET was pretty slim, just enough to be mildly confused.

Ironically, the chap who was my direct manager when I wrote this, the very visible Chris Sells, got started in all this shortly before my exit. Having started his path with COM at one of my presentations, he eventually worked with Don Box at DevelopMentor where he earned his living, as he puts it, "telling people how to minimize round-trips in DCOM." Since then he's been pretty deeply immersed in the heart of efforts like Microsoft code name "Oslo."

More...

[These are just pointers into articles that already exist on my website, apart from this blog.]

The Hidden Messages of Music - Regardless of the external or "explicit" messages of any piece of music, as expressed by its lyrics, there is also a hidden or implicit message that's communicated through its qualities of feeling, our own emotional response to the music, its quality of energy, and its consciousness, which is to say its inherent resonance with our subtle energy bodies. What's communicated in these dimensions is the real message of the music. February 2005; Updated June 2009

Instruments for Positive Change - To be an instrument for positive change, the most important step is to keep yourself positive and uplifted. This is the first responsibility of anyone wishing to serve the world. Written as a handout for a talk to a group of Americorps*VISTA Volunteers. April 2003

Questions and Answers on Popular Conceptions of "Simple Living" - Simple living is about moving to the country, making your own clothes, growing your own food, and chucking away technology, right? May 2002/July 2007

The Power of Thoughts and Words - Even the smallest decision between love and anger can affect the entire world, as shown by the story of an email battle that erupted within Microsoft in 1996 but was resolved by a simple act of courageous love. February 1996/March 2007

It's been a long time coming for me to finally get a blog going. That I've done it was pretty much motivated by the need to post materials related to my work at Microsoft, which will likely form the bulk of the first entries. But I'll also be using this space for non-Microsoft stuff too, things that aren't lengthy or polished enough to warrant being an article on my main website.

I've actually hesitated for a long time to create a blog because of the whole commenting business. Yes, I know this is a big part of the democratic information/web 2.0/social bit, but fact of the matter is that most comments on blog posts leave much to be desired where thoughfulness is concerned (and sometimes prove that the commenter didn't actually read the post). The last thing I really want when I post a carefully thought-out article is to have oft-random comments and rants carelessly negate the points I'm trying to communicate. In other words, I believe that an article should carry more weight than the comments, and that an article should be presented in its own context without the distraction of comments.

This way, the main part of kraigbrockschmidt.com is a resource for people who are interested in what I, individually, am sharing with them. Thus anything produced in that spirit will continue to go on that part of the site. I'll make a reference to that piece on this blog and invite comments here; that way, there is still a space for discussion that won't othewise interfere with the presentation of the work itself.

Most of my Microsoft-related stuff, on the other had, will go directly here because obtaining feedback is one of the primary reasons for writing such pieces in the first place. (A curious side-note is that at Microsoft I'm part of a group that's focused on 'modeling' where software engineering is concerned, while 'modeling' has another place in my life in terms of model rockets and trains, thanks to my almost three-year-old son.)

In any case, this blog is up and running now using BlogEngine.NET, which is an easy system to work with on an ASP.NET-oriented website.

For more about my intentions for the blog (any the name I chose for it), see the About "Luminarity" page.